The first Bondi blue iMac, Sillybandz, and trading Pokémon cards. Feeling nostalgic yet? These three things have one characteristic in common: they were all around when millennials were kids. As most of our likes and dislikes come from childhood impressions, those who grew up in the ’90s will always have a soft spot for these things. Luckily, there are pages online that preserve our memory of this iconic decade. Like the “I was born in the 1990s” Facebook page, dedicated to nostalgic content relevant to that era. With its 1 million followers, it boasts a community of like-minded ’90s kids hungry for a taste of their wonderful formative years. Since everything these days seems to be about nostalgia, from movie remakes to old-school Nokias coming back in style, Bored Panda sought some expertise about using ’90s nostalgia in marketing. Social media marketing guru Peg Fitzpatrick kindly agreed to tell us more about the power of the ’90s in marketing. Read her expert insights below! More info: Peg Fitzpatrick | The Art Of Small Business Social Media | Instagram “People love revisiting the ’90s because it was a simpler time of slap bracelets and dial-up internet—nostalgia taps into that longing for the good ol’ days. Social media marketers can wield this powerful tool by creating content that resonates with these fond memories, from throwback ads to retro-themed product launches. After all, who wouldn’t want to relive the days of TGIF and neon scrunchies?” Peg asks. “It taps into our innate desire for connection and comfort, transporting us back to when things seemed simpler and more carefree. Whether it’s reminiscing about Saturday morning cartoons or the thrill of collecting Pokémon cards, nostalgia evokes strong emotions and a sense of longing for the past.” “Brands can leverage nostalgia to create authentic connections with consumers by tapping into shared cultural experiences and memories. This can be seen in campaigns that resurrect iconic ’90s brands or icons, evoking a sense of familiarity and nostalgia that resonates with both longtime fans and younger generations,” Peg points out. “Whether through throwback posts, retro-themed campaigns, or limited-edition reissues of classic products, marketers can create immersive brand experiences that tap into the universal appeal of nostalgia.” “By tapping into cultural icons that transcend generations, brands can forge connections that go beyond mere consumerism, fostering a sense of nostalgia and community.” “Sure, millennials who grew up with Game Boys and Tamagotchis are prime targets. But don’t underestimate the allure for Gen Z and even Gen Xers—they’re all craving a taste of that Walkman-wearing, Beanie Baby-collecting era.” Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
