Ah, childhood – the time when we don’t have to have a care in the world, can spend late nights playing whatever we want, and aren’t yet burdened by a myriad of responsibilities. Who wouldn’t want to go back? For millennials, it’s the nineties: the decade of impeccable TV and music, in-person sleepovers, and portable CD players. This group does a great job of evoking bittersweet nostalgia for ’90s kids, and its 111k members are a testament to that. The “Back To The 90s” community shares memes, clips, and other kinds of posts that are bound to hit ’90s kids right in the feels. So scroll through them, and let us know which ones you identify with the most. Bored Panda reached out to Brooke B. Sellas, the founder of B Squared Media. We chatted about why ’90s nostalgia is so effective in marketing right now, what the best campaigns with callbacks to the ’90s have been in recent memory, and whether ’90s nostalgia is really for ’90s kids only. Read our conversation with the marketing guru below! “Nostalgia is a profoundly powerful tool in consumer behavior,” Brooke explains. “It taps into our emotions, memories, and the yearning for a simpler, happier past. When we encounter something nostalgic, our brain releases dopamine, creating a sense of joy and comfort.” “By incorporating elements from the past, such as retro imagery, classic themes, or references to beloved cultural icons, brands can create a strong emotional bond with their audience,” Sellas goes on. “This connection not only increases engagement but also fosters brand loyalty and advocacy.” “For instance, a brand might post throwback photos or use vintage design elements in their campaigns. This approach can lead to higher shares, likes, and comments, as people love to reminisce and share their own experiences.” “The marketing cleverly incorporated elements like social media trends and mental health awareness, ensuring it felt relevant today while maintaining its nostalgic charm.” “’90s nostalgia appeals broadly because it represents a pre-digital age of perceived simplicity and authenticity, offering a contrast to today’s fast-paced, hyper-connected world. This universal appeal transcends age, as many people long for what they perceive as a less complicated time.” “The revival of ’90s media properties (like reboots of TV shows and movies) and the availability of ’90s content on streaming platforms make the era accessible and relevant to a wide audience, including those who did not live through it,” Brooke notes. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
