Today we’re featuring the Facebook page “The 90’s Guyz,” a popular account that serves its fans nostalgic memories daily. Do you miss the candy-colored Mac computers and writing with a sharpie on a CD? Then this list is probably for you! We also got in touch with Donna Moritz, visual content strategist and founder of Socially Sorted and Canva verified expert. We chatted with Donna about the power of nostalgia in creating visual content, some cool ’90s commercials, and how even Boomers can love the ’90s. More info: Facebook | Instagram | YouTube Donna Moritz: Instagram | X | YouTube “And as a marketer and visual content strategist, I see time and time again how impactful nostalgia can be.” Donna names several reasons why it is so. First, nostalgic marketing creates an emotional connection. “Any product or service that evokes nostalgic memories will connect to emotions of joy, comfort and even security, and this can enhance brand loyalty as we associate a brand or product with a feeling or memory from our past,” Donna says. “Particularly if that memory was part of our childhood or marks a significant event.”
She explains that the third reason why nostalgia marketing is so efficient is that we might see it as less risky. “Nostalgia can guide our decision making as we perceive less ‘risk’ in the familiarity of something we have experienced before,” she says. “Tying nostalgic themes through your product and services can help your customers to be more comfortable choosing to buy.” “It does wonders for user engagement as who doesn’t want to talk about their favorite childhood cartoon, toy, movie or music obsession? As such, nostalgia is a powerful storytelling tool, making our content more memorable when we make it more relatable.” Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
