And hey, if you do well enough, you might end up on one of the myriad of social media groups or pages, like the Really Funny Signs group on Facebook. Then your message will be seen. It will also be shared and reshared on the internet with questionable results as to whether whatever that you said in the sign was actually heard or fulfilled. The public group has gathered nearly 93,000 members since its inception two years ago and the community is rather active, having shared nearly 700 posts just this past month. Entrepreneur Andy Simpson exemplified this in a LinkedIn post of his by highlighting 7 important statistics of why signs are important. Exterior signage can go a long way in communicating the right things to the right audiences, immediately telling them who the store is, what it deals in, as well as inviting them to take a gander inside. It’s only appropriate to echo your fantastic product or service in your signage and to guide folks to where it’s at. Posters, pavement signage and other point of sale signs can go a long way in explaining what a business has on offer and where this pleasure can be acquired for cold hard legal tender. Just like a good product should be echoed in the sign, the same can be said about when a sign is sloppy as it gives off a vibe that everything else that follows will likely suck too. First impressions count, so make sure the sign is professionally crafted and it properly represents a good product. Why do you think most candy is bright and colorful? It embeds that which is sweet and further deepens our desire to throw money at it. Not only that, but a bright sign stands out in many environments where the color saturation is stylistically stronger, but it also hence loses some of the associated mood and emotion that brighter colors boost. If you see a logo or other piece of branding for yourself that leaves a mark, you’re bound to share it with others. Graphics that stick in people’s minds are more likely to become a word-of-mouth bit of advertising—even if it’s just one time that they will come over out of curiosity, but it will still have done its job, so make use of that! And why not—if a sign is easy to read, digestible, with its font, colors, and background, it has a higher chance of speaking volumes to potential customers. That’s why it’s important to hire a graphic designer who knows their stuff as opposed to asking your nephew who’s good at crafting memes. Good skill set, not an appropriate one, though. In the long run, the logo might blend into the background, so updating or switching up the logo with time helps to stay fresh and relevant among consumers. And if you genuinely are in need of more funny signs, you can try this on for size. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
