The slogan is believed to have been coined by Marshall Field, who introduced this idea when he established Chicago’s first department store in 1893. Then Henry Gordon Selfridge took this concept overseas to London, where he popularized it further. His was a bit different, stating that “Le client n’a jamais tort,” which translates to the customer is never wrong. Customers have the power to make or break a company, so it’s important to meet their expectations. If not, they can quickly take their business elsewhere. That’s why even the most difficult customers deserve to feel seen and heard. Offering different ways to address the customer’s concerns can quickly de-escalate the situation, Oduwol adds. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.