We were among the 185,000 from across the globe to experience the festival within the Expo City metropolis from February 15-18 2024. Soundtracked by more than 100 artists and performers across four stages, the inaugural UNTOLD Dubai arguably set a new standard for music festivals in the region—and it’s only bound to grow in the years ahead. UNTOLD co-founder Edy Chereji feels immense pride for growing UNTOLD not only into an international brand but also a “new icon of entertainment” in Dubai. “We started from zero 10 years ago in Romania, and with a lot of work—with a lot of passion for what we are doing—we’re here now in the happiest city in the world, in a place people from all around the world travel each year,” Chereji told EDM.com in an onsite interview. “And for sure, besides being proud there is a lot of pressure on us so we need to keep humble and work hard enough in the next years because this is just the beginning for UNTOLD worldwide.” Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.