“v    sdiu450- oyt;’.rf=]9o[{{{{{{{{{{{{{{{ {{{{{{{ “ The string of gibberish, which received 13 million views, was followed by a picture of their latest model, the Tuxedo Cat, sitting on a laptop. By making it seem like the cat had stepped on the keyboard, the company used a relatable experience for many pet owners and directed everyone’s attention toward their new product.

Share iconLEGO surprised everyone on social media when the company randomly tweeted a bunch of gibberish from its X account

Image credits: LEGO

The post was followed by a photo of its new product, the Tuxedo Cat, sitting on a laptop keyboard

Share icon Image credits: LEGO The adorable 1710-piece set lets people customize the feline’s facial expression and eye color (blue or yellow).  Additionally, you can create playful poses by rotating the cat’s head and adjusting its ears, paws, and tail. The mouth can also show different expressions and be rebuilt to be open or closed. Advertised as a piece of home decor, the “cat gift for animal-loving adults” is being sold on LEGO’s website for $99,99.

People applauded the simple yet clever marketing campaign for capturing everyone’s attention with a relatable experience

  A post shared by Jack Ryan Fidler (@thejackforge) The original idea received praise online, with many people admitting that they were confused by the initial post and others sharing photos of their own feline friends. Jack Appleby, who creates content based on social media marketing, explained that three factors contributed to the tweet’s success. “Scrambled tweets gain traction because followers assume you got hacked, [the company] used a human experience: a cat on the keys, and [it] doesn’t sell you hard, [it] just shows the LEGO cat in a very clever way,” he wrote.

Share iconSocial media users praised the construction toy brand for its originality

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