We can also try perusing the net for some funny content if we’re feeling down. The Instagram page Meme God is a perfect pick for that. Their content spans from silly to absurd, from funny tweets and signs to hilarious mishaps. So, scroll down if you’re feeling stressed and need a good laugh. Also, check out our interview with social media master Peg Fitzpatrick. Bored Panda reached out to her to learn more about harnessing the power of memes for marketing. It turns out that for marketers, meme fatigue has not set in that deeply yet, so it’s a good way for brands to advertise their products. Read our conversation with Peg below! More info: Peg Fitzpatrick | The Art Of Small Business Social Media | Instagram That means that a good social marketer has to be well-versed in Internet culture and its vast array of references nowadays. It’s not just about catchy phrases and attention-grabbing taglines. Marketing agency Nerd Collective writes that for this generation, it’s all about humanizing brands by speaking the same language as their target audience. Nowadays, people want brands to be authentic, and in many cases, that means self-awareness. Like Ryanair’s viral videos on TikTok, where they make fun of their own baggage policies and roast their customers. Marketing with memes and jokes on social media often makes brands relatable, and people appreciate the brands’ attempts to empathize with their audience’s everyday struggles. “[Netflix] consistently use[s] memes to promote their shows in a way that feels genuine and in tune with their audience,” she also notes. “Both brands demonstrate how understanding your audience and having a quick, creative response can make meme marketing highly effective.” The DTC marketing agency applauded this creative tactic, saying that it works because it’s culturally relevant, it’s bound to generate engagement, and it presents the reason why the brand stands out in the market in a fun way. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
