For several years I worked as a senior creative person in one of the leading advertising offices in Israel. I am responsible for campaigns of large companies. in time, and after a long experience in decoding marketing briefs, I felt the need to create freely, without dictating, to express myself, share the angles I see things and the ways I want to express them, and I found the social net an appropriate stage to exhibit in. Since studying history of art at school I was fascinated with what can be made by using objects and daily pieces when they are disconnected from their original use. The idea started while I was sitting on the couch and I saw a pile of bowls on the counter; it looked to me like a sleeve, the next day I took a picture of it.More info: Instagram I follow two main principles: I make sure I maintain the original appearance of the objects so that the viewers can recognize them, and I add a twist that introduces a new perspective. I rely on my gut feeling to determine when a composition is finished. It’s not a mathematical formula but rather an intuitive sense of completion. On the other hand, I learned to understand where to be true to myself and where to create out of a desire to receive the audience’s appreciation. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.
