There are so many trends online it might be difficult to keep up. But if you’ve spent at least some time on social media lately, you might have seen a woman or two making something from scratch in the kitchen dressed as someone straight from the 1950s. If you were wondering if time travel has suddenly become a thing, you’re mistaken. It’s not that. It’s the so-called ‘tradwives’ taking the internet by storm, shedding light on a lifestyle based on traditional gender roles, and, well… cooking stuff from scratch. With the woman in the family being dependent on the man—the sole breadwinner in the household—it resembles (to some extent, at least) women’s lives back in the ’50s, but the two are not entirely the same. If you’re wondering what some of the differences are or what actual traditional housewives from the 1950s would like to say to their 21st-century counterparts, scroll down to find their messages, as shared on Reddit, and see for yourself what they want the younger generation to know about such a lifestyle. If you scroll down, you will also find Bored Panda’s interviews with the incoming assistant professor at Purchase College in New York, author of ‘What ‘Real’ Women Want: Alt-Right Femininity Vlogs as an Anti-Feminist Populist Aesthetic’, Dr. Megan L. Zahay, and the award-winning journalist and author, creator of the podcast ‘Under the Influence’, Jo Piazza, who were kind enough to share their thoughts on the tradwife lifestyle and the influencers who endorse it.
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“It was originally a niche on social media that grew because it caused dissent—and social media loves dissent—and because much of the content was visually attractive and aspirational in its simplicity,” Jo told Bored Panda. “It has since grown to encompass a number of women who are cosplaying at domesticity to gain traction on social media.”
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“My biggest fear is broadcasting these images to a generation of young women who I hope will find meaning outside of serving a partner and painting their faces to resemble a sitcom character,” Jo shared. “The majority of these women on social media are performing the idea of being a tradwife to make money. It’s all a scam.”
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“Many young women will internalize that message because there is no disclaimer on Instagram or TikTok saying, ‘This is just a performance for the algorithm so I can make money and get famous’. And that is why this #tradwife life is so dangerous.”
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“So while users may indeed enjoy an aesthetic baking video, they may also be exposed to messaging that defines ‘real’ womanhood according to an imagined and romanticized version of the mid-20th century housewife. This is problematic because tradwife influencers’ politics and connections to alt-right figures often go on behind the scenes rather than in the content that viewers see, despite the two being intimately connected.”
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Actually considering the internet it’s easier than ever. If you have any kind of saleable skill you can find a way to sell it. It requires effort but you can do it. I know quite a few women who have managed it.
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