This industry was born in the early 2000s, when software such as WordPress and Blogger made self-publishing possible for anyone in the world who has a computer. Later, Facebook, YouTube, Tumblr, and X normalized regular people creating content online. The first social media companies introduced themselves as more authentic and democratic—a strategy that successfully continues to guide them today.  Marketers, of course, took advantage of this and began to monetize the relationship between early influencers and their followers. Suddenly, paying for a shout-out with money or free products became possible for brands, and sponsored content was born.  The first drawback the authors of this study mention is that career and pay are unpredictable, as contracts are often short and job protection is limited. Earnings for those who get paid can range anywhere from £10 to £10,000 for one post. On average, monthly salaries for micro-influencers (1,000 to 10,000 followers) are about £1,135 per month, while for “mega-influencers” (over 1 million followers), it’s £12,279. Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Please use high-res photos without watermarks Ooops! Your image is too large, maximum file size is 8 MB.

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